Six professional website design tips

The internet is one of the best marketing platforms available today and nearly every business has a website promoting itself. This means it is difficult for websites to stand out, as there are likely to be thousands of websites similar to your own.

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If you want to make sure that your websites stands out above the competition, here are six professional website design tips.

Create visual content

According to the Guardian, video will account for nearly 70 per cent of internet traffic by the end of 2017; therefore, the demand for video content is definitely increasing.

This is mostly because large images and videos are more engaging than text. Your audience is more likely to interact with your website if there is video content and beautiful images.

If you want to speak to a professional London web design company about improving your website, check out experts such as Redsnapper London web developers.

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Choose a strong domain name

Your domain name should be clearly linked to your business; ideally, it will also be relevant to your area, as this will boost your Google ranking. It can also be useful to choose a domain name that is memorable and easy to spell.

Embrace SEO

You should be using SEO to improve your online visibility. Make sure that you include relevant keywords and alt tags on images so that search engines can ‘read’ and rank your page, and make sure you are posting industry-relevant content to your blog.

Use a favicon

A favicon is the small icon that appears next to your website name in the address bar. This is a powerful tool that lets users know what your website is about; in addition, it makes your website seem more credible and professional.

Have a strong theme

If you want your website to stand out, you should use your company colours on every page of the website. This will help to create a strong brand identity and will make your website seem more professional. It can also be useful to embrace a minimalist theme that users find easy to navigate and digest.

Make sure your website is responsive

More people than ever are using their mobiles and tablets to go online; therefore, it is important to make sure your website is optimised for all devices.

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